Process and Practice

We are a diverse team of designers and researchers who combine an interdisciplinary set of approaches to address the multi-layered challenges of the university. Our design process begins with dialogue and inquiry to surface fundamental project needs and the complexities of problem spaces. We then prototype and iterate toward solutions for sustainable success.

Across our portfolio, we address university challenges at multiple scales. From day-long design and innovation sessions to five-day design sprints to year-long program designs and redesigns, we provide partners with the guidance they need to design the learning and growth they imagine. Our portfolio consists of a variety of projects that in one way or another touch all parts of campus through Learning Experience Design, Learning Experience Research, Digital Experience, and Digital Strategy projects.

Hub Design Process, text on page

The Hub Design Process

Interest: Design Brief

  • Funnel: How might we support this idea?

Input: Project Charter

  • Discover: Who are the users? What is the context?

Iterate through divergent and convergence

  • Define: What are the user needs? What are the challenges and opportunities?

Output: Insight Report

  • Develop: How might we respond to user needs? How might we address challenges and leverage opportunities?

Iterate through divergent and convergence

  • Deliver: What will best meet user needs? Wha is the best strategy for stability?

Outcome: Project Deliverable

  • Close: How did we meet partner needs?

Impact: Closure Report